Marina del Rey-based TrackIt, an AWS Advanced Tier Services Partner, has been at the forefront of cloud management, consulting, software development, and managed services since its establishment in 2014. With a focus on developing and deploying Media and Entertainment workflows and serverless software buildout, TrackIt has established a strong presence in the industry.
The company's expertise and dedication to excellence were recognised at NAB, where TrackIt was named one of the first partners to be awarded the prestigious AWS Media & Entertainment Competency status during the initial pilot program. In addition to its existing areas of competence, TrackIt has recently ventured into managed services with the launch of its CloudWise offering.
This new managed services solution simplifies the support of cloud infrastructure, enabling entertainment companies to focus on their core competencies of creating content without the burden of IT issues. Furthermore, TrackIt has announced significant reseller and integration partnerships with the Sony Ci media asset management platform and HP Anyware virtual workstation offerings, further expanding its range of solutions.
At NAB 2023, TrackIt showcased a range of innovative products and services. Amongst them, the highlight was the introduction of CloudWise Managed Services. Designed to cater specifically to the needs of the media and entertainment industry, CloudWise empowers post-production facilities to migrate their VRX and editing workflows to the cloud. This migration facilitates global collaboration, dynamic scalability, and optimised production demand whilst reducing capital investments. Additionally, TrackIt presented its Studio in the Cloud post-production environments available through the AWS Marketplace, offering enhanced flexibility and performance for clients.
The showcased products and services at NAB were fresh introductions, demonstrating TrackIt's commitment to constant innovation and staying ahead of the curve. The introduction of CloudWise Managed Services, along with the reseller and integration partnerships with Sony Ci and HP Anyware, solidifies TrackIt's position as a leader in delivering cloud-based media workflows.
Chris Marchitelli, Vice President of Marketing & Business Development at TrackIt, highlighted the unique selling proposition of their offerings, stating, "There are very few AWS partners that have been awarded the AWS Media & Entertainment Competency, and even fewer still that focus on cloud consulting and integration of media workflows on AWS. TrackIt has a proven track record of delivering media workflows to high-profile media and post-production companies, and this new competency recognises our commitment to bringing the advantages of the AWS cloud to the broadcast and production marketplace."
Looking towards the future, TrackIt's marketing plan for 2023 and beyond revolves around the evolving landscape of collaborative cloud workflows. The COVID-19 pandemic accelerated the adoption of remote work and collaborative cloud-based workflows, and this trend is expected to continue. As cloud performance improves, TrackIt envisions complete media pipelines, from capture to distribution, becoming cloud-based. The Asia-Pacific market is a priority for TrackIt, as the region is leading the charge in embracing new and cost-effective workflows.
With their reputation for being open to innovative solutions and a lesser reliance on on-site infrastructure, Asia-Pacific presents a significant growth opportunity for TrackIt. As the media and entertainment industry continues to evolve, TrackIt remains at the forefront, providing cutting-edge cloud solutions that empower organisations to optimise their workflows, enhance collaboration, and embrace the advantages of cloud technology.