Many media and broadcasting companies around the world are already leveraging AI metadata technology to streamline their workflows and productively manage their content archives, said Appu Shaji, CEO & Chief Scientist at Mobius Labs, a developer of AI-powered computer vision technologies.
To support this transformation, Mobius Labs will be unveiling Visual DNA, a new AI-based system at IBC 2022, booth 5.D55.
Visual DNA is designed for ultra-fast analysis and creation of descriptive metadata from video content, providing broadcasters and other content owners with a range of intuitive new ways to search, discover and analyse video assets with the innovative ability to completely re-index their libraries without the need to return to original footage.
Visual DNA also unlocks a host of additional new benefits not previously available with traditional metadata. This, according to Mobius Labs, includes natural language customisable tags and facial recognition based on expressions rather than 6 or 7 over-simplified emotions.
Compatible with existing media asset management (MAM) systems or digital asset management (DAM) systems in the cloud or on-premise, the new software is capable of intelligently searching archive video that was poorly tagged or has no metadata so that content libraries can always be kept fresh and relevant.
Jeremy Deaner, COO, Mobius Labs, added, “Broadcasters realise that their content library is only as valuable as their ability to search it quickly and efficiently. The technology is now available for them to do this without human intervention and to maximise opportunities for content monetisation.”