Velocix to unveil @IBC advanced content steering to multi-CDNs
Velocix, a carrier-grade cloud TV software provider, will showcase its latest technology for smarter, more efficient streaming at IBC2024, including its hybrid-cloud streaming portfolio featuring AI technology and content steering for advanced, multi-CDN (content delivery network) delivery.
Founded on its CDN and Origin software, Velocix’s hybrid-cloud streaming platform maximises the efficiency of live, video-on-demand (VoD) and network personal video recorder (nPVR) services by harnessing both cloud and on-premises storage plus streaming. This architecture allows video service providers to combine the elastic delivery capacity of cloud caches with the cost efficiency of on-premises caches.
The hybrid-cloud streaming portfolio has been strengthened with Velocix’s artificial intelligence (AI) technology, which delivers more accurate CDN traffic forecasting via the Velocix Analytics application. This innovation enables video service providers to be better prepared for organic subscriber growth, as well as traffic surges linked to major events.
Velocix will present its CDN Broker application with advanced content steering to enhance the viewing experience with multi-CDN architectures. CDN switching is driven by Common Media Client Data (CMCD) quality of experience data from the viewer’s media player, which allows detection of quality issues and dynamic triggering of a content steering server to stream video via an alternative, higher performance CDN.
Jim Brickmeier, CEO at Velocix, said: “Video service providers are under continued pressure to control costs and boost streaming efficiency, while also navigating a path towards more flexible and energy efficient streaming platforms. We see our latest advances in AI, hybrid-cloud streaming and content steering technology as key enablers towards these critical goals.”
In addition to its hybrid-cloud streaming platform and content steering solution, Velocix will also highlight its open caching software for generating new revenue streams from over-the-top (OTT) content delivery.View Velocix’s software for smarter, more efficient streaming at booth 5.F36 during IBC2024, which is taking place at the Amsterdam RAI convention centre from September 13 -16.
