With more
than 41 million monthly users, Viu, a major pan-regional OTT video service from PCCW Media Group, is
leading the competition among its peers (excluding YouTube).
AMPD Research, a
subsidiary of Media Partners Asia (MPA), ranks Viu’s leadership by number of
users, streaming minutes and time spent per week in Q1 of 2020. In South-east
Asia alone, Viu ranks first by number of users and second in streaming minutes
(excluding YouTube).
Janice Lee, managing
director of PCCW Media Group, said: “From the beginning, our focus has been to
build a leading OTT streaming platform for today’s viewers with a sustainable
and robust business model.
“With our dual-revenue
stream for monetisation and our local offerings that are highly relevant in
each country of operations, we have been the service of choice for our viewers
across many markets.
“Our investments in
content span the top pan-regional content, such as Parasite and A
World of Married Couples, [as well as] celebrated Viu Original productions,
including Asian adaptations of international formats such as Pretty Little
Liars, My Bubble Tea and The Bridge.
“In addition to
serving viewers with great content, we have also built traction by offering
high-quality localisation in languages and user experience in our markets.
“All this has helped
us serve our users better and thereby achieve these rankings from AMPD
Research.”
Viu’s top rankings highlight
the success of adopting hybrid AVoD and SVoD models as a way to grow and sustain
OTT subscriptions in the Asian region.