Witbe will showcase its powerful automated testing and proactive monitoring technology at BroadcastAsia 2024. The company will demonstrate the benefits of its hardware and software solutions for streaming and broadband video service providers looking to measure their customers' true quality of experience.
A key highlight at booth 6F1-12 will be Witbe's unique Ad Monitoring and Matching technology that helps providers identify streaming errors caused by dynamic ad insertion, commonly used with the rise of Free Ad-Supported Television (FAST) channels.
Witbe tests and monitors real, physical devices to measure the true ad performance that viewers receive. Service providers receive accurate reports on the most important key performance indicators (KPIs) for their video service, including critical ad errors such as black screens, excessive buffering, audio cuts, crashed streams, and issues when returning to the main content.
All of Witbe's technology comes with shared video recordings, which can be used as proof of ad delivery for third-party advertisers. The company's Ad Matching feature can then verify when an ad played throughout a stream, how it performed, and if it played repeatedly in a single ad break.
Witbe's Ad Monitoring and Matching technology is capable of testing FAST channels and all other forms of ad-supported video, including advertising video-on-demand (AVoD) services and sports streaming, and it is available now.
Marie-Véronique Lacaze, President & Co-Founder of Witbe, said, “We're very excited to bring Witbe's latest automated testing innovations to BroadcastAsia 2024. Our Singapore team will be at the show in full force, sharing our new Ad Monitoring and Matching technology with teams who are seeing the major impact of streaming ad errors on their services.
“The technology is part of our continued commitment to measuring true video performance on real devices and will help our customers take their ad monitoring to new levels."