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Witbe’s Agentic AI a defining step forward in enhancing video delivery

At IBC 2025, Witbe will unveil Agentic AI, which expands the company’s automation capabilities further with intelligent, adaptive agents that enhance testing, monitoring, and collaboration across teams, giving providers the confidence to deliver flawless experiences in even the most complex environments.

Marie-Véronique Lacaze, Co-Founder & President, Witbe, explained, IBC is a key opportunity for us to connect with the European broadcast and streaming community. We’re excited to share how our technology continues to push the boundaries of what’s possible.

“This year, we’re proud to introduce Witbe Agentic AI, a defining step forward for our industry. It’s about giving providers the power to deliver the highest-quality experiences at scale while making testing and monitoring more intelligent and collaborative for the evolving challenges of modern video delivery.”

At stand 5.F84, visitors can also check out Virtual NOC (network operations centre), an advanced, collaborative workspace that enables broadcasters and service providers to remotely test, monitor, and troubleshoot across real devices, from legacy set-top boxes to the latest smart TVs and apps.

Accessible from any web browser, the Virtual NOC delivers real-time user experience insights through an intuitive mosaic view, customisable dashboards, and scenario automation. Its new interface is designed for true collaboration, allowing teams to tailor their workspace, filter devices, create clusters on the fly, and record video clips during testing or live operations. 

With support for single sign-on, unlimited users, and granular permissions, the Virtual NOC helps QA, engineering, and operations teams work smarter together to ensure flawless viewer experiences.

To find out more, speak with the Witbe team at IBC 2025, which is taking place from September 12-15 at the RAI Amsterdam Convention Centre.

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