Synamedia is extending its long-standing relationship with YES, the pay-TV subsidiary of Israeli telco Bezeq, and supporting YES’ collaboration agreement with Partner Communications, one of Israel’s largest telcos, to launch its new TV service.
YES will deliver a version of its Sting+ app, based on Synamedia over-the-top (OTT), cloud and Software-as-a-Service (SaaS) technologies, and will purchase content for Partner. Partner Communications TV subscribers will be upgraded to the PartnerTV+ app with fresh Partner branding and new viewer experiences.
Synamedia’s technology makes it possible to create different brands for different service providers using an advanced tenanted cloud architecture in a completely secure environment. This offers an efficient and cost-effective way of scaling streaming services even for different providers in the same country.
Itzhak Elyakim, VP of Engineering & CTO, YES, said, “Our partnership with Synamedia has evolved over decades and we continue to collaborate with them to bring the latest innovations to our subscribers while supporting our transition from satellite to IP.
“For our agreement with Partner Communications, we needed a cast iron guarantee that the technology can manage multiple operating companies under the same platform with the highest level of security we have come to expect.”
The PartnerTV+ app will leverage Synamedia’s streaming platform technology powered by Synamedia Go Experience Manager to deliver editorial strategies and personalise viewing experiences.
Synamedia Go is a modular SaaS OTT video platform that enhances and simplifies streaming service management. The solution also incorporates Synamedia technologies and services including FluidEdge content delivery network (CDN), security, and disaster recovery.
Dr Tzvi Gerstel, EVP of Media Technology, Synamedia, added, “This groundbreaking agreement with Partner Communications shows how telcos can expand their TV services beyond organic growth.
“By using the YES app, powered by Synamedia Go, our cutting-edge platform for multi-operator services, brand customisation, and content aggregation, Partner benefits from proven technology while its subscribers will enjoy a highly personalised and future ready TV experience.”