US-based broadcast media company
De Tune has selected Tata
Communications’ media network and cloud services to bring live events produced
virtually to viewers across the world.
De Tune has been able to
simplify its global production operations by consolidating multiple vendors
into one cohesive media ecosystem with the help of Tata Communications’
end-to-end live video services.
The company will automate its production workflow, along
with video format conversions and online content delivery, by accessing Tata
Communications’ transcoding services and video content delivery network (CDN).
This next-generation media ecosystem will enable De Tune to collaborate,
allocate resources, and allow for aggressive scaling in their operations with
global reach.
De Tune specialises in storytelling by connecting
communities and sharing human interactions with the world. It sourced more than
40 feeds from across Europe, South Korea, Taiwan and Singapore, bringing them
back to a Los Angeles-based studio for production, before streaming the
finished product to 22 global outlets in near real time.
“We are seeing a huge shift
towards remote production across all kinds of content, especially live events –
and this partnership sets us up perfectly to deliver on that. This
collaboration doesn’t just help us meet today’s requirements; Tata
Communications’ technology makes us ready for the future of media and
entertainment,” said Michael Thuney,
Chief Executive Officer, De Tune.
Dhaval
Ponda, Global Head of Media & Entertainment Services, Tata Communications,
added: “The M&E industry is undergoing significant
transformation. Our relationship with De Tune represents the powerful play of
Tata Communications as a digital ecosystem enabler globally.
“We have helped massively
reduce De Tune’s global vendor ecosystem to enable it to focus on what it does
best – producing and delivering incredible content around the globe.”