The new
normal in 2021 will be one where cloud-based at-home remote production continues
to be significant, and an area where Grass Valley will be committing
considerable resources on.
“The reality of at-home remote
production is significant. More than ever, broadcasters and content producers
need to ensure that they can keep viewers connected and informed – no matter
where their teams are working,” said Greg
de Bressac, Grass Valley’s Vice President Sales & Customer Success, APAC, in an interview with APB+.
de
Bressac said Grass Valley can help broadcasters navigate travel restrictions
and reduce their staffing numbers through its cloud software-as-a-service agile
media processing platform (GV AMPP). The platform enables production
teams to flexibly create customisable workflows, with a variety of apps such as
multiviewers, router panels, test signal generators, switchers, graphics
renderers, clip players and recorders – all of which can be quickly deployed to
support a wide range of workflows.
The new
face of live sports production has seen the benefits of cloud-based production
solutions come to fore during the pandemic, said de Bressac. “The industry has seen the need for highly nimble operations across the board; a
cloud-native or microservices-based approach enables companies to take the next
leap in evolution.
“We believe this
will happen faster than anticipated in 2021 as our customers see the value of
hyper scalability and pay-as-you-go models.”
To cope
with the pandemic, Grass Valley’s manufacturing facilities are located in areas
free of major restrictions – and changes have been made in the supply chain to
source materials from local markets.
Business continuity
plans are also in place to mitigate the impact of any service and delivery
disruption. “Working
smarter is also something all broadcasters are looking to do, so enabling
workflows that free up staff to focus on higher-impact creative tasks are key,”
said de Bressac.
“In the Asia-Pacific, we are committed to
delivering to a cloud-based future by growing our GV AMPP customer and managed
service provider base, and growing market share around our 4K single stream IP
solutions in live production.”