As part of its strategy to get closer to customers in key markets, particularly Australia, New Zealand, and the Pacific Islands, LiveU has acquired its long-standing channel partner, Pacific Live Media (PLM).
LiveU, a provider of live video streaming and remote production solutions, has seen strong growth in the APAC region, especially in Australia, with increasing demand for LiveU cloud-based and hybrid live video solutions for news, sports and other live productions.
PLM was set up in 2016 as a specialist contribution vendor with the aim of helping customers with their live media projects and problems and was selected as LiveU’s sole distribution partner for the Oceania region.
As part of the acquisition, Chris Dredge, PLM’s founder and Managing Director, will join the LiveU APAC team to expand the company’s end-to-end offerings. Dredge has been representing LiveU and its solutions for many years, supporting leading broadcasters, sports organisations, production companies and online media in Australia, New Zealand and the Pacific Islands.
Samuel Wasserman, LiveU's CEO and co-founder, in welcoming Dredge, said, “Our joint customers are some of the most innovative adopters of our cloud-based remote production workflows worldwide. This move will help us to maximise our business potential and expand our end-to-end offerings as live events come back come back in full after the pandemic, facilitated by the tremendous local service and support."
Dredge added, “We are truly excited to join LiveU, whose best-in-class solutions have been the main growth engine for our company. Coming together as one entity was the natural next step. LiveU's technology delivers on so many levels and, as a trusted partner, we have taken great pleasure in developing innovative workflows that deliver increased production efficiency as well as a superb viewing experience.”