Media Links, a global provider of video transport solutions, showcased their products at the National Association of Broadcasters (NAB) Show 2023 in Las Vegas. The company is known for its involvement in major sporting and entertainment events like the Olympics, the World Cup, and the American Super Bowl. Media Links offers a full ecosystem of products, including media, IP media gateways, core and aggregation switches, and software control systems.
They also introduced a new IP media cloud platform called Xscend that offers many new capabilities and is highly flexible. The platform can process up to 128 video sources in just two rack units of volume and has network connections of multiple 100 gigabit-per-second Ethernet links. The platform is designed to adapt to changes in network protocols and compression algorithms, as well as user workflows, video formats, and physical interfaces. According to Media Links Senior Manager Mark Podesla, the company's unique selling propositions are trust, reliability, and professional services. In the post-COVID world, the company is looking to expand its video permeates into regional networks and the AV professional industry.
"The ability to adapt to different changes, whether they be in network protocols, compression algorithms, or user workflows, is key in the business," Bachofen said. Media Links' new Xscend platform is expected to give the company a major advantage over its competitors, as it can process a large number of video sources and has high-speed network connections.
Media Links is committed to providing dependable products to its customers, and its reputation for trust and dependability has made it a go-to company for high-profile events watched by millions of people worldwide. With the introduction of the Xscend platform, the company is expected to continue to be a major player in the video transport solutions industry.