Triveni Digital, a leading broadcast equipment company, celebrated its 25th anniversary at the National Association of Broadcasters (NAB) Show 2023 in Las Vegas. Over the years, the company has been focusing on the test and measurement field and metadata management environment. Triveni Digital Vice President of Sales and Marketing Ralph Bachofen said: "We have been at NAB for the past 25 years. This is our Super Bowl as we call it here in the US for the broadcast industry."
The NAB Show is the largest trade show for the broadcast industry that showcases the latest technology and trends in the field. This year's event ran from April 16-20 and drew thousands of attendees from around the world. In recent years, Triveni Digital has heavily focused on new technologies and the ATSC 3.0 environment, which is the next generation of TV. The company has been at the forefront of this standard, having started participation in its development around nine years ago.
Their engineers have been participating heavily in the standard's definition, which helps them create products that are compliant with the ATSC 3.0 standard. The company's test and measurement equipment is the first on the market that can deal with the ATSC 3.0 standard, and the repeater/translator is also a first in the industry. The repeater/translator eliminates the need for a whole new broadcast chain for each transmission. "Our test and measurement equipment is the first one on the market which can deal with [ATSC 3.0 standard]...And then the other kind of larger product we are introducing and here's that is a repeater slash translator," said Bachofen.
Bachofen added that with the lifting of pandemic restrictions, Triveni Digital is looking to expand its market to India and Korea. Triveni Digital's 25th year at NAB Show 2023 is a testament to its commitment to the broadcast industry and its dedication to innovation and technological advancements. As the industry continues to evolve, the company is poised to remain at the forefront of the field, delivering cutting-edge solutions that meet the changing needs of broadcasters and consumers alike. The NAB Show 2023 is an exciting opportunity for the company to showcase its latest products and services, meet with industry leaders, and continue to drive innovation in the broadcast industry.