Xytech, a media operations platform company with over 30 years of industry experience, unveiled its latest upgrade at the National Association of Broadcasters (NAB) Show 2023 in Las Vegas. Senior Vice President of Sales Robb Franks announced during an interview with Asia-Pacific Broadcasting+.
The new upgrade features an end-to-end suite that aims to streamline the scheduling and logistics required to create great content. With over 1400 hours of new development, Xytech's new platform aims to modernise the operational side of content management, making companies more efficient and giving them a better understanding of the financial implications of resource management. "We offer an end-to-end solution with tremendous integration capabilities so that our clients can take our solution and garner additional value out of their tech stack," Franks stated during the interview.
Xytech has a strong customer base in traditional media and broadcasting entities. The upgraded platform is aimed at curating all the scheduling and logistics required to create great content, thus enabling businesses to manage resources more efficiently. Franks also pointed out that the new platform has been developed against best practices and input from clients ranging from boutique post-production houses to large and sophisticated clients.
Xytech's upgraded platform is now available to clients, and the company has already received numerous inquiries from interested parties. It has also generated a lot of buzz at the electronic media show, with industry professionals lauding the product's capabilities. The NAB Show is the largest electronic media show in the world, showcasing the latest in broadcast, digital media, film, and entertainment technology. The show runs from April 22-27, 2023, at the Las Vegas Convention Center.