Mediaproxy, the software-based compliance logging solutions provider, has seen a surge in interest at the NAB Show 2023 in Las Vegas. According to Rajesh A. Patel, the company's compliance logger has attracted both new and returning customers. "We only have one product, which is our compliance logger," Patel said in an interview with Asia-Pacific Broadcasting+. "But what we've done is we've added lots of engineering tools and production tools to it, allowing the product to be used not just for compliance but within different parts of the facility."
Mediaproxy's compliance logger has evolved into a multifunctional tool that can be used across various departments, including engineering, promo, and ad. The company's new engineering tools and production tools allow for the product to be used for more than just compliance logging, with customers making great use of it throughout the facility. Patel revealed that Mediaproxy is now a software-based provider, which has been a big hit with customers.
The company has also developed a new feature called pooling, which allows multiple geolocation customers to link all their services, thereby enabling them to monitor all their channels from different locations, eliminating the need for night shifts. "Also, they can be globally included in all the different workflows where we have more functionality, and it's actually tailored for the requirements of not only compliance but the toolset that people are using, plus we're moving into HD channels, fast channels. So again, we have the complete toolset for people," Patel said.
Mediaproxy's product has attracted the interest of big broadcasters throughout the world, with multiple geolocation customers utilising the company's compliance logging solutions. "It's been very good for us; lots of new customers come in to have a look at our product, and lots of returning customers looking to upgrade their systems," Patel said. The NAB Show 2023 is one of the biggest broadcasting events of the year, showcasing the latest trends and technologies in the industry. Mediaproxy's presence at the event has been a resounding success, with the company showcasing its latest advancements in compliance logging solutions.
"We're very excited about our latest advancements, and we're looking forward to seeing how they can benefit our customers in the long run," Patel said. Mediaproxy's compliance logging solutions are designed to help broadcasters stay compliant with regulations, monitor their content, and ensure that their programming meets the necessary standards. With the company's latest advancements, customers can now benefit from a more comprehensive toolset that can be used across various departments, allowing them to streamline their workflows and improve their efficiency.