Canon, the renowned technology company, showcased its latest offerings at the BroadcastAsia Show 2023 held in Singapore. Jacky Chung, Business Development/Project Manager at Canon, provided insights into the company’s new product line in an interview with Asia-Pacific Broadcasting+. Among the highlights was a live processor designed for constant media production and event coverage across the Asia Pacific region.
When asked about the pricing of Canon products, Chung emphasized that the quality of their offerings justifies their slightly higher price point compared to the market average. He stated, “Our price reflects the quality. We ensure that we’re delivering the best quality of service, quality, and operations.” Chung also highlighted the unique selling proposition of Canon’s latest product, stating, “This particular one is perfect in terms of zoom ratio and focal length for versatility. Additionally, its zoom and focus reaction time sets an advanced standard in the industry.”
Akira Soda, another representative from Canon, introduced one of their showcased products, the Canon 2050. This cinema lens is available in both PL and EL mounts, making it adaptable to various production requirements. Sosa explained, “With our 2050 millimeter lenses and the 45 to 135 millimeters model, we can cover a range from 20 millimeters to 135 millimeters. These lenses offer compact size and easy portability for productions of all types.” When questioned about the target audience for the Canon 2050 lens, Soda responded, “It can be supported in various production settings, including cinema productions, commercials, and music videos. Our goal is to provide versatile solutions that meet the needs of any production.”
The BroadcastAsia Show 2023 in Singapore served as a platform for Canon to unveil its latest products and demonstrate its commitment to innovation in the media and entertainment industry. The company’s focus on delivering top-notch quality and advanced features ensures its position as a leader in the market. Canon’s participation in industry events like BroadcastAsia provides professionals in the field with the opportunity to witness firsthand the cutting-edge technology and creative solutions offered by the company. The event serves as a hub for networking and collaboration, fostering growth and development within the industry. Canon’s dedication to providing high-quality products, coupled with their commitment to customer satisfaction, sets them apart in a competitive market.
With their latest offerings, Canon continues to push the boundaries of technological advancements in the media and entertainment landscape. As the BroadcastAsia Show 2023 concludes, professionals and enthusiasts alike can anticipate the integration of Canon’s new products into the industry, contributing to enhanced media production and event coverage across the Asia Pacific region and beyond.