Benchmark, a leading global provider of broadcast engineering and digital transformation services, took center stage at the BroadcastAsia Show 2023 in Singapore, presenting their latest innovations in the industry. The event showcased Benchmark’s expertise in broadcast infrastructure design, studio integration, digital transformation, and more.
With a focus on their core broadcast engineering services, Benchmark highlighted their proficiency in handling various projects, including Greenfield ventures, facilities migration, and expansion projects. They emphasized their capabilities in designing broadcast infrastructure for production, post-production, and delivery, encompassing the associated broadcast network infrastructure, data center NOC (Network Operations Center), and studio design with acoustics and lighting.
Bhaskar Majumdar, Corporate Executive at Benchmark, spoke about the company’s commitment to providing comprehensive solutions for the industry: “At Benchmark, we pride ourselves on delivering high-quality services that meet the evolving needs of our clients. Our broadcast services encompass everything from infrastructure design to studio integration, ensuring seamless operations and exceptional production quality.”
One of the key highlights of the showcase was Benchmark’s digital transformation services. The company presented their AI-based, cloud-based media marketplace, which enables content creators and distributors to connect and collaborate efficiently. Additionally, they unveiled an AI-enabled hybrid enterprise media asset management solution, empowering organizations to streamline content workflows and maximize productivity.
Furthermore, Benchmark introduced a suite of tape digitization and archive services, catering to customers who still rely on legacy tapes. This offering provides a convenient and reliable solution for digitizing and preserving valuable content, ensuring long-term accessibility.
Majumdar further elaborated on the digital transformation offerings: “As the media landscape continues to evolve rapidly, it is crucial for businesses to adapt and embrace digital transformation. Our solutions enable broadcasters and content providers to harness the power of AI, optimize operations, and reach broader audiences through end-to-end OTT (Over-the-Top) and IPTV (Internet Protocol Television) platforms.”
The event drew significant attention from industry professionals, media organizations, and technology enthusiasts who were eager to witness the cutting-edge solutions presented by Benchmark. The company’s commitment to innovation and expertise in broadcast engineering and digital transformation positioned them as a frontrunner in the industry.
As the broadcast industry continues to evolve and adapt to emerging technologies, Benchmark’s showcase at the BroadcastAsia Show 2023 highlighted their dedication to providing comprehensive services that meet the needs of a rapidly changing market. Their state-of-the-art solutions in broadcast infrastructure design, digital transformation, and content management are poised to revolutionize the industry and empower broadcasters and content creators alike.