Broadpeak, a leading provider of video streaming technologies, recently showcased its latest products and technologies at the National Association of Broadcasters (NAB) Show in Las Vegas. Amongst the new products showcased is the company's dynamic ad insertion platform, which promises to be easy to use, scalable, and fully secured.
Mathias Guille, the Vice President of Cloud Platform at Broadpeak, stated that the new ad insertion platform differentiates itself from the competition with its simplicity, scalability, and security. The fully API-driven platform can be easily self-served even by small advertisers, allowing them to automate the full stack of the ad insertion process. The platform is highly scalable, capable of handling millions of ad impressions, and can scale up and down based on traffic demands.
"Most of our competitors also do ad insertion, but you need to get into it. It's complicated, convoluted, and very complicated to make it easy to stream. So our technology is very simple to use, fully API driven, and scalable," said Guille.
The platform's security features ensure that the ads reach their intended audience without being intercepted by cybercriminals. With the rising number of cyberattacks on ad insertion technologies, the security feature is a crucial selling point. The solution also provides a secure environment that builds trust with advertisers.
Broadpeak's ad insertion platform is ideal for advertisers of all sizes. Whilst its simplicity and scalability make it accessible to small advertisers, the security feature makes it suitable for large-scale ad campaigns. The platform's scalability means it can handle traffic demands without causing buffering problems or other issues.
Broadpeak also showcased other products such as Multicast ABR and the new SaaS platform broadpeak.io, which allows video service providers to customise and personalise video streams.
The NAB Show attracts industry professionals from all over the world, and Broadpeak's booth was packed with attendees looking to see the latest innovations in video streaming technologies. The event provided a platform for the company to showcase its cutting-edge technologies.