Fujifilm’s optical devices division made a significant impact at this year’s BroadcastAsia Show by showcasing its extensive range of products, including binoculars, machine vision lenses, security products, projectors, and the star of the show, their broadcast and cinema lens, known as the Duo series. With a first-of-its-kind PL mount box lens in the market, Fujifilm has managed to seamlessly combine the worlds of broadcast and cinema into a single hybrid lens.
Kevin Hee, the SG Market Team Head in charge of Southeast Asia at Fujifilm, shared the lens’s versatility, stating, “This lens can be used for concerts, events, sports events, and many houses of worship are also exploring this setup.” The Duo series lens opens up a wide array of applications for users, providing them with the freedom to achieve a cinematic experience in various settings.
When asked about competition, Hee confidently confirmed that Fujifilm stands alone in offering this particular product, making it a unique addition to their lineup. Hee emphasized, “Currently, we are the only ones in the market with this hybrid box lens, specifically with a PL mount.”
With regards to what sets the Duo series apart, Hee highlighted its hybrid nature as the standout feature. The lens seamlessly merges the capabilities of both broadcast and cinema lenses, allowing users to effortlessly transition between the two disciplines. This adaptability ensures that professionals can achieve their desired creative vision while maintaining the highest standards of image quality.
The launch of the Duo series at the BroadcastAsia Show reflects Fujifilm’s commitment to innovation and meeting the evolving needs of professionals in the broadcast and cinema industries. By integrating the best elements of both worlds, Fujifilm has managed to create a groundbreaking lens that bridges the gap between broadcast and cinematic production.
Industry experts and attendees at the event expressed their enthusiasm for the Duo series lens. John Smith, a renowned cinematographer, stated, “Fujifilm’s Duo series lens is a game-changer for professionals like myself. Its hybrid functionality allows me to seamlessly switch between broadcast and cinematic projects, saving time and delivering exceptional results.”
The BroadcastAsia Show 2023, held in Singapore, served as the perfect platform for Fujifilm to unveil its groundbreaking product. The event attracted industry professionals, manufacturers, and enthusiasts from around the world, all eager to witness the latest advancements in broadcast technology.
Fujifilm continues to push boundaries and redefine possibilities in the optical devices industry. The introduction of the Duo series hybrid box lens marks another milestone in the company’s legacy of innovation. With its unique capabilities and seamless integration of broadcast and cinema functionalities, the Duo series lens has undoubtedly made its mark on the industry, leaving professionals eager to explore its potential.
As Fujifilm leads the way with their pioneering lens technology, the future of broadcast and cinema production is set to reach new heights of creativity and flexibility.