At the recently concluded IBC Show 2023 in Amsterdam, Pixotope made waves, revealing their forward momentum since their inception four years ago. Ben Davenport, the company’s Vice-President of Marketing, spoke about their journey and latest endeavors in virtual production.
The event was bustling with activity, and for Pixotope, it was notably successful. Davenport enthusiastically shared, “We’ve seen an uptick in engagement. The footfall at our booth rose by an impressive 50% in comparison to the NAB earlier this year. It’s a clear sign of our evolving position in the market.” From a fledgling brand in 2019 to a recognized industry player today, Pixotope has certainly carved a niche. “The dynamics have shifted. Attendees are keen to understand our latest offerings rather than our company backstory,” added Davenport.
Unveiling their latest suite of solutions, Pixotope presented a range of AR and XR tools, catching the eye of many attendees. A standout innovation, termed the “Live controller,” promises to revolutionize user interaction with graphics. “It offers the ability to swiftly craft rundowns using defined templates, suitable not only for production graphics but also immersive virtual sets,” explained Davenport.
But the spotlight didn’t solely focus on product innovations. Davenport was proud to discuss the “Pixotope Pocket,” an initiative born from the Pixotope Education Program. Recognizing an industry-wide talent void, especially in virtual production, Pixotope launched this academic collaboration a year ago. “Our goal is to bridge academia and industry,” Davenport emphasized. The program’s impact hasn’t gone unnoticed. This year, Pixotope received an accolade for their educational efforts.
Reflecting on their core mission, Davenport stressed, “We’re in this to simplify and make virtual production approachable for all.” Pixotope’s tools are meticulously designed to address challenges, ensuring a smooth virtual production experience. “We envision a setup where intricate processes become intuitive, and production becomes more efficient,” Davenport commented.
In closing, a grateful Davenport mentioned, “The support we’ve received is both humbling and motivating.” With Pixotope’s standout performance at IBC Show 2023, it’s evident that they are not just participants but significant contributors to the changing landscape of virtual production.