Fujifilm is celebrating its 90th anniversary with the launch of the company’s first ever Global Purpose ‘Giving our world more smiles’, underscoring the company’s commitment to bring diverse ideas, unique capabilities and extraordinary people together to change the world.
The new Global Purpose also reflects the role of Fujifilm Group in bringing smiles globally through innovative products for the past 90 years and the aim for the entire Fujifilm group to guide employees, customers and the community toward a shared future.
Richie Matoba, Fujifilm Australia CEO, said, “Fujifilm’s 90th anniversary celebrates the rich diversified history of our brand and our journey through a wide range of industries and products that have enriched and changed countless lives.
“It is also a commitment to the future, with the belief that our product range and proprietary technologies will be successful in giving our world more smiles.”
Since its foundation, Fujifilm has been dedicated to providing products and services based on its advanced and proprietary technologies to bring smiles to people’s faces. In achieving sustainable growth and with its employees as the driving force, the company aims to propel the Fujifilm group toward realising the new Global Purpose as an embodiment of shared aspiration.
Teiichi Goto, President, CEO as well as Representative Director of Fujifilm Holdings Corporation, added, “Through our new Global Purpose and by combining the Fujifilm Group’s strengths in technology and the wisdom of our diverse and talented workforce, we will contribute to solving social issues through all of our businesses.”
To mark its 90th anniversary, Fujifilm has also launched a dedicated website which showcases the company’s history since 1934 and reflects the wide ranging public discussions it has had about its role in society and how it can contribute to create a brighter future.
According to Fujifilm, its new Global Purpose is one of its most unique and wide-ranging initiatives to date as it encompasses all of the company’s divisions, including medical systems, photo imaging, recording media and electronic imaging. It has roots as far back as Fujifilm’s 2006 corporate philosophy change when the company began aligning its business expansion and the addition of diverse products globally.