With a firm focus on delivering real monetisable benefits and lowering the carbon impact of broadcast and media technologies, Rohde & Schwarz will showcase the latest developments across its transmitter and media solutions at the 2024 NAB Show.An innovator in the field of broadcast distribution, Rohde & Schwarz continues to develop technology that adds value for broadcast network operators by reducing operational costs, increasing efficiency, and improving ease-of-use through intuitive designs. At booth SU4039, visitors will see an integrated approach from new transmitter design and services to revenue opportunities, like datacasting and live streaming to mobile devices enabled through ATSC 3.0.Manfred Reitmeier, Vice-President, Broadcast and Amplifier Systems, Rohde & Schwarz, said, “Listening to the market, we fully understand that energy efficiency, maintenance costs and future business opportunities are critical factors for broadcasters.“To support our customers with their challenges, we continue to push technological boundaries. At NAB 2024 we will showcase our latest high-power transmitter and unique service offerings taking our customers to a new era of smart broadcast distribution.” Other highlights include the R&S Prismon, a software-defined multiviewer with integrated monitoring, using IP connectivity and networking to deliver flexibility, scalability and efficiency. The intelligent architecture minimises hardware demand by processing each input signal – SDI, ST2110 and compressed IP streams – just once, sharing signals over the network. Gallium and StreamMaster playout automation by Pixel Power, a Rohde & Schwarz company, provides the ultimate flexibility and allows broadcasters to realise the tailored functionality they need for their individual channels. The recently launched R&S SpycerNode2 has redefined reliable and secure storage for media. The platform delivers the performance required by the most demanding creative applications, scaling from terabyte to exabyte capacities, in multiple physical locations and in the cloud. R&S Venice is the high-performance ingest solution for live and studio productions, featuring the virtual storage access (VSA) technology to eliminate risk in critical media transfers. To find out more, visit Rohde & Schwarz at the 2024 NAB Show, which is taking place at the Las Vegas Convention Centre from April 13-17.