Rally behind SDVI’s cloud-based supply chains at NAB 2024

SDVI, a supplier of cloud-based media supply chain technology that empowers organisations to optimise content ingest, processing, packaging, and distribution operations, is demonstrating how its Rally media supply chain management platform can enable media companies to optimise the productivity of their media operations across both automated and manual tasks for a wide range of use cases. 

Designed to support every step of their supply chains, from content receipt to delivery, Rally helps media organisations achieve true business agility, accelerate operational efficiency, and gain new intelligence about their media operations. Whether organisations are moving broadcast playout to the cloud, spinning up new free ad-supported television (FAST) channels, satisfying the needs of a digital D2C service, fulfilling new licensing deals, or simply consolidating disparate operations into a cohesive core, SDVI enables them to best meet the challenges of a dynamic and changing business.

At booth W2313, visitors can check out highlights such as the recently introduced Rally Access Workstation, which provides a new way to use Adobe Premiere Pro in the cloud as part of a fully managed, end-to-end, cloud-based media supply chain. 

This new addition to the company’s Rally platform enables anywhere, anytime access to hosted edit workstations and content in the cloud, dynamically managing associated infrastructure deployment so that media organisations can scale their edit capacity easily and cost-effectively within an automated media supply chain. SDVI will be showing how manual edits can be made within the context of an automated media supply chain, without user tools and the content ever leaving the cloud.

SDVI will also demonstrate the breadth and depth of the media applications available via the Rally platform, including multiple tools for media transformation, audio manipulation, captions and subtitling, AI-based metadata augmentation, QC and file validation, and integration with localisation service providers. 

To find out more, visit SDVI at the 2024 NAB Show, which is taking place at the Las Vegas Convention Centre from April 13-17.