Limecraft’s Media Intelligence offers more effective use of AI capabilities

At this year’s trade show in Amsterdam, Limecraft will be demonstrating better ways for media content providers to plan, create, and collaborate.

As one of the earliest media-tech companies to incorporate artificial intelligence (AI) into a customer solution, Limecraft has consistently called for AI to be deployed more effectively in media and production, referring to this as Media Intelligence. 

Maarten Verwaest, Co-Founder of Limecraft, said, “The industry buzz around AI started a couple of years ago but we’ve been working with it for over a decade now. It was the very reason why we created Limecraft in the first place.

“AI can take on lots of heavy lifting by automating laborious and repetitive tasks but we see that most AI solutions deliver incomplete and inaccurate results. The signal-to-noise ratio is often very poor because AI-driven activities like image recognition or facial recognition were never designed with original content production in mind. 

“By contrast, Media Intelligence blends AI with relevant human input such as scripts, production briefings and call sheets. By applying subsequent normalisation, we have achieved superior confidence scores and true multi-modal indexing that supports editorial decision-making.”

Another highlight at booth 7.D11 is its hybrid storage, where Limecraft will be demonstrating Cloud Connector, which enables operators to keep content wherever they prefer, whether that is locally, in the cloud, or both.

Cloud Connector is a secure local software agent which opens up full two-way upload and download to the central Limecraft platform so operators can still easily locate, manage and share content. 

“Our customers find the case for this hybrid approach compelling because very few cloud storage solutions can offer the same critical blend of performance, flexibility and price,” Verwaest concluded.To find out more, connect with Verwaest and his team at IBC2024, which is taking place at the Amsterdam RAI Convention Centre from September 13-16.