Grass Valley has announced a multimillion-dollar strategic partnership with Diversified, a global technology solutions provider.
This partnership underscores a shared vision to lead the future of media technology, ensuring that clients are equipped with the most advanced tools and support to thrive in an increasingly dynamic and competitive environment.
Grass Valley, which is renowned for its high-quality live production solutions, will leverage Diversified’s extensive integration and services expertise to enhance its offerings and deliver comprehensive solutions to broadcasters, content creators and media organisations.
Tim Banks, Chief Revenue Officer, Grass Valley, said, “This agreement with Diversified illustrates Grass Valley’s commitment to support client needs via our trusted integration and reseller partners. By combining our industry-leading solutions with Diversified’s integration expertise, we are poised to deliver unparalleled value and innovation to our clients.”
As part of the partnership, Grass Valley’s technology, including traditional hardware/software applications creating media workflows that run on-premises, in the cloud or in hybrid environments, will be integrated with Diversified’s solutions and services, providing customers with state-of-the-art, end-to-end solutions for content creation, management and distribution.
The partnership will also foster joint innovation, allowing the companies to co-develop new technologies and services that address emerging trends and challenges in the media and entertainment industry.
Clients will benefit from enhanced support and service capabilities with Diversified’s extensive field services complementing Grass Valley’s technical expertise, ensuring optimal performance and reliability of deployed solutions.
Steve Stubelt, Senior Vice-President of Sales, Media & Entertainment, Diversified, added, “We are excited to partner with Grass Valley, a leader in live solutions technology. Together, we will broaden our reach and enhance our ability to deliver cutting-edge, integrated solutions that meet the complex needs of our clients in the media and entertainment industry.”