Projective to showcase creative project framework at IBC2024

Projective, a software provider that brings structure to post-production workflows for broadcasters, creative agencies and post-production facilities worldwide, is unveiling Strawberry Skies, a cloud-first creative project framework, at IBC2024.

As a post-production collaboration platform, Strawberry has always delivered intelligent project management, sharing, permissions, as well as search capabilities and automation to customers worldwide. The latest Strawberry Skies combines this functionality with secure cloud access and can now be fully hosted by Projective, offering collaboration as a service. 

The new MultiSite functionality allows global companies to unify project workflows across all locations and efficiently manage the flow of creative projects between sites. Users can manage cloud and physical infrastructure, enact follow-the-sun workflows, and maintain project consistency across global locations. All of this can be managed via a single-pane-of-glass interface, and even automated with resource management tools.

Strawberry MultiSite offers a unified view of projects and assets across multiple locations, ensuring global content visibility and security. Projects can be moved between on-premise and cloud systems, optimising resource utilisation. Unified metadata further standardised procedures across sites while also allowing regional flexibility.

Derek Barrilleaux, CEO of Projective, said, “We are bringing unprecedented innovation to IBC this year, including the new Strawberry MultiSite and Cloud Archival capabilities. Our post-production collaboration solutions are set to revolutionise the way creative teams work globally. With these, we are introducing substantial benefits to our clients, including streamlined workflows and a more environmentally friendly infrastructure.”To find out more, visit booth 3.A44 at IBC2024, which is taking place at the Amsterdam RAI convention centre from September 13-16.