GlobalM conducting the orchestration of today’s dynamic video networks

At IBC2024, GlobalM will demonstrate its new cloud orchestration capabilities for software-defined contribution and distribution.

GlobalM’s software-defined video network (SDVN) technology offers dynamic scaling, redundancy switching and resource management, allowing users to efficiently adapt to changing demands. 

At the core of GlobalM’s offering is an advanced orchestrator that simplifies the entire video delivery process. With user-friendly technology and a familiar interface that emulates traditional broadcast workflows, the orchestrator enables up to 60 times faster infrastructure setup and point-to-multipoint content transport. The intuitive drag-and-drop functionality and integration of cloud computing into broadcasting workflows, allow users to focus on delivering high-quality video services.

By leveraging cloud resources as commodities, GlobalM can optimise the usage of the most cost-effective cloud providers, based on the specific time and date of deployment, without the complexities of manual resource allocation. This multi-cloud approach significantly reduces latency and improves overall performance, ensuring that video services are delivered with maximum efficiency, reliability and availability across various platforms and networks. 

GlobalM provides added network redundancy, increasing and optimising the service availability in the cloud. For service critical content that requires redundancy and zero downtime, these switching capabilities ensure that any network failure is recovered instantly without onscreen interruptions that are visible to viewers.

Paul Calleja, CEO, GlobalM, said, “IBC 2024 is the ideal opportunity for attendees to discover how GlobalM’s SDVN technology is revolutionising video transport with dynamic scaling and efficient resource management.

“GlobalM stands at the intersection of broadcast engineering and IT, providing a solution that bridges these worlds to meet the evolving needs of the industry. 

“Our orchestrator is designed with the user in mind, offering a seamless experience that simplifies the entire process of video transport. By automating complex tasks, we are enabling our users to focus on what truly matters — creating and delivering exceptional content.”To find out more, go talk to the orchestrator of GlobalM at booth 1.B23 at IBC2024, which is taking place at the Amsterdam RAI convention centre from September 13 – 16.