R&S with Pixel Power to provide best software-defined media technology

Pixel Power, a Rohde & Schwarz company, is now the new centre of excellence for the Rohde & Schwarz software-defined media product portfolio.

Whilst continuing to develop its market-leading automation, graphics and integrated playout solutions based on Gallium and StreamMaster, Pixel Power now also has all competences to position and advance R&S PRISMON, the network-based multi viewing and monitoring solution, which can be readily integrated into large-scale software architectures.

By focusing its software media portfolio within Pixel Power, Rohde & Schwarz strengthens its dedication to providing the best in software-defined media technology. The goal is to meet the rapidly changing industry expectations using the latest technologies and techniques in software development, making broadcast seamless, say the companies.

Thorsten Sauer, the new CEO of Pixel Power, said, “The broadcast industry is undergoing a transformation. While delivering great viewing experiences remains central, security as well as optimising revenue and cost have become paramount for our customers. 

That is what has driven this change in structure. We are making Pixel Power the centre of excellence for providing flexible software solutions for mission critical applications that work seamlessly in the ecosystem. We are putting our customers’ priorities at the centre of everything we do. We focus on our core products and core mission: to help our customers gain a competitive advantage by optimising their content creation and delivery, making broadcast seamless.”

This focus approach in delivering excellence in technology, says Pixel Power, allows them to be more agile in the way they work, and better understand the real issues facing broadcasters and content services. 

Pixel Power, as part of Rohde & Schwarz, now combines the agility of a dedicated team with the stability and resources of a global technology corporation.