Pixotope Reveal allows real-time AR graphics into live productions

Pixotope Technologies AS, a provider of live augmented reality and virtual production solutions, has launched Pixotope Reveal, an AI-powered background segmentation tool that transforms how broadcasters integrate real-time graphics into live productions.

Pixotope Reveal enables integration of 2D and 3D graphics without the traditional requirements of green screens, manual rotoscoping or match moving work.

Marcus B. Brodersen, CEO of Pixotope, said, “Pixotope Reveal represents a significant leap forward in broadcast technology. By harnessing the power of machine learning (ML), we’re enabling broadcasters to create more engaging content while significantly streamlining their production workflows.

“Given the rapid advancement of AI technology, we anticipate that solutions like Reveal will quickly become the primary choice for broadcasters, eventually replacing traditional methods like chroma keying for Virtual Studio production.”

Pixotope Reveal introduces a new paradigm in broadcast AR, allowing presenters to interact naturally with AR graphics in real-time. The software’s advanced AI can extract on-screen talent from any background, enabling the placement of graphics both in front of and behind presenters. 

Combined with Pixotope’s talent tracking solutions, it allows for fully natural integration and interaction between the real and the virtual. This capability eliminates the need for traditional green screens while maintaining broadcast-quality results. 

Pixotope Reveal transforms how broadcasters approach live graphics in news and sports productions. For news broadcasts, the software enables dynamic data visualisation that adapts to the storytelling and the presenter, allowing anchors to interact naturally with polling data, weather maps, and financial charts.

In sports broadcasting, real-time statistics and analysis can be integrated into the live action, with player stats, team analytics, and game data appearing to exist within the physical space rather than merely overlaid on screen.

Gideon Ferber, Product Director, Pixotope, added, “The ability to create graphics that truly interact with talent and adapt to the environment is a game-changer for live productions. Whether it’s a news anchor walking through election results or sports commentators breaking down play analysis, Reveal’s AI-powered integration creates a more immersive and informative viewing experience.”