TVU Networks appoints Mike Cronk as its Vice-President of Strategy

Mike Cronk, founding Chairman of the Alliance for IP Media Solutions (AIMS), has joined TVU Networks as the company’s Vice-President of Strategy.

In his new role, Cronk will focus on scaling TVU’s award-winning Software-as-a-Service (SaaS) services, expanding its adoption among media organisations worldwide, and enhancing the company’s offerings for customers, partners, and the broader media community.

With over 20 years of experience driving innovation in the media industry, Cronk was previously Head of Product for Live Media Services at AWS, as well as Vice-President of Core Technologies at Grass Valley.

He said, “TVU has been at the forefront of live video production for nearly two decades, forging strong partnerships with media organisations worldwide.

“This year alone, TVU has enabled groundbreaking cloud-based workflows, from leveraging AI-assisted production during major sports events to powering fully cloud-based workflows for this year’s biggest elections. 

“The opportunity to contribute to such a visionary company at this pivotal moment is truly exciting. Together with our customers, we have the potential to achieve even greater milestones and transform the industry further.”

According to Paul Shen, CEO of TVU Networks, Cronk is joining TVU Networks at a time of “unparalleled innovation and momentum for the company, and is convinced that Cronk’s deep expertise in cloud transformation, media workflows, and product strategy will enable TVU Networks to continue redefining how broadcasters engage their audiences”.

Shen added, “With Mike’s leadership, we will further strengthen our position as the trusted partner for media supply chain transformation worldwide, turning our customers’ most ambitious projects into reality.”