Telestream Qualify using AI to address demand for content localisation

Telestream Qualify, a cloud-native quality control (QC) solution for media companies, is now equipped with more key innovations.

By harnessing the power of advanced artificial intelligence (AI) and machine learning (ML), the latest Qualify update introduces automated language detection, a feature that identifies spoken languages in media content with “exceptional accuracy”.

For broadcasters and streaming platforms managing content with dozens of audio tracks in multiple languages, the new language detection feature addresses one of the industry’s most challenging pain points. 

For decades, language identification has depended on manual QC processes that are labour-intensive, error-prone, and unsustainable for organisations scaling their global operations. Telestream’s AI-driven solution shifts the paradigm, ensuring precise, automated detection that reduces operational burdens and enhances content localisation workflows.

Ravi McArthur, Technical Product Manager, Telestream, explained, “Qualify redefines accuracy in language detection by expertly handling accents, regional dialects, and even challenging noisy audio environments.

“Unlike traditional systems, Qualify seamlessly integrates with workflows like captioning, translation, and localisation, empowering media organisations to streamline operations on a global scale. By bridging the gap where manual or rule-based solutions fall short, we are advancing the future of efficient, high-quality content distribution.”

Global media platforms are tasked with managing extensive multi-lingual content libraries, often involving audio tracks in numerous languages. Manual operations not only drain resources but also risk errors, such as incorrect language tagging, which can create significant operational challenges. For example, during manual QC, codes like “SP” are often misused to represent Spanish instead of the correct ISO 639 standards “ES”. 

McArthur concluded, “New technical demands and increasingly rigid deadlines make quality control processes more complex and inefficient for global media companies. Qualify streamlines workflows and increases time-to-value while still ensuring impeccable quality and compliance. 

“Leveraging the state-of-the-art PyTorch model, our automated language detection meets the demands of a global, multi-lingual audience without compromising on efficiency or quality.”