IDC names MASV one of three most innovative 2025 M&E companies
MASV, a cloud-based large file transfer platform designed to orchestrate and secure file movement worldwide to meet fast-paced and nimble workflows, has been named an IDC Innovator in the IDC Innovators: Media and Entertainment: 2025 report.
Alex Holtz, Research Director, Worldwide Media & Entertainment Digital Strategies, IDC, explained, “In today’s market, delivering high-value workflow efficiencies and measurable ROI is essential.
“MASV offers a unique combination of deep cloud and tool integrations, exceptional ease of use, and faster implementation with minimal setup complexity. Their flexible pricing model and ability to work within existing infrastructures further reduce customer risk — making MASV an IDC Innovator in the space.”
According to the IDC report, MASV serves modern media and entertainment companies with data-intensive applications such as sports and news.
Sports demands quick and reliable delivery of high-quality video content from live event footage to highlight reels. News agencies constantly operate under immense time constraints, needing to gather and organise breaking stories at lightning speed.
Journalists can efficiently upload footage from the field, which MASV automatically categorises for streamlined newsroom workflows.
Reporters with minimal technical expertise can transfer files quickly using drag-and-drop functionality, avoiding technical delays. Automated workflows, such as integrations with Amazon S3 and Slack notifications, ensure that producers and editors access content instantly, accelerating broadcast readiness for time-sensitive stories.
MASV simplifies, manages, and supports the transfer of entire archives, individual files up to 15TB, or multi-petabyte data sets such as historical footage or production backups. It also offers cloud-based scalability with platforms that enable ingestion and distribution of petabyte-scale data directly into storage systems and provides secure, reliable transfers.
Majed Alhajry, CTO & Interim CEO, MASV, said, “We’re honoured to be recognised as an IDC Innovator in media and entertainment.
“We’ve built MASV to solve real problems media teams face today, from shrinking timelines to distributed production teams, and this recognition validates the mission we’re on.”
