Big Blue Marble rolling out reliable, intuitive & scalable infrastructure
With the mission of shaping the future of media and entertainment through globally scalable, intuitive, and cloud-based video services solutions, ORS Group and Insys Video Technologies have launched a new joint-brand identity.
Called Big Blue Marble, the initiative combines two decades of ORS’ broadcast experience with Insys’ over-the-top (OTT) and streaming expertise.
According to the companies, Big Blue Marble has the technology, scale and experience to meet the needs of modern media organisations, from cable operators and ISPs to sports clubs, religious broadcasters, and cultural institutions. Rooted in Europe, and powered by international experience, Big Blue Marble brings a hands-on, collaborative approach to every customer engagement, delivering tailored, technology-driven solutions with a steadfast commitment to long-term success.
Michael Wagenhofer, CEO, ORS Group, said, “The Big Blue Marble brand deepens and extends an already powerful relationship between ORS and Insys, bringing an extremely compelling offering to market. Drawing on our proven, real-world expertise, from studio to the cloud, we understand what matters most to our customers: reliable infrastructure, intuitive usability, and scalable flexibility.
“We’ve also been delivering content to audiences ourselves through our simpliTV service, so we know exactly what it takes to build, launch, operate, and scale video services in dynamic consumer environments.”
With a modular architecture, AWS-based infrastructure, ultra-low latency, and customisable capabilities, Big Blue Marble solutions enable rapid deployment and uninterrupted audience engagement across any screen. Its intuitive, end-to-end tools remove complexity from launching and scaling media services.
Designed for flexibility and scale, Big Blue Marble works side-by-side with customers, delivering solutions that meet diverse business models and audience expectations. It supports a wide range of use cases and customer types, including TV-as-a-Service (TVaaS) for regional operators, end-to-end OTT TV platform for broadcasters, telcos, cable operators and ISPs, live and on-demand streaming for sports, cultural and entertainment events, and video-on-demand (VoD) platforms for niche content creators exploring new ways to monetise and scale their video offerings.
Krzysztof Bartkowski, CEO of Insys Video Technologies, commented: “Big Blue Marble doesn’t just deliver technology, we help our customers accelerate transformation. By integrating the international success of Insys and the broadcast authority of ORS, Big Blue Marble offers extensive reach and scalable, high-impact solutions.
“With our modular, cloud-based approach, and proven broadcast-grade infrastructure, we support customers of all sizes in navigating their unique roadmap, getting them to market faster, helping them scale confidently and giving them the flexibility to evolve for future needs.”
