Bitfocus allows you to handle complex controls with the touch of a Button

Bitfocus, a specialist in media control and monitoring, is introducing Buttons, a professional platform that brings an innovative approach and third-party support to the task of managing complex media systems and workflows with minimum demand for skills and resources.

The enterprise edition of Buttons brings enhanced resilience, security and scalability to mission-critical environments. Built for flexibility as an app and as a Kubernetes architecture for enterprise-wide systems, it is designed for ready implementation on any server or host and integrates with single sign-on authentication for secure, centralised web-based access.

Ole-Andreas Løvland, CEO, Bitfocus, explained, “We have taken two streams of knowledge to create Buttons. First, our team has a real, deep-down understanding of what happens in live production, master control and other pressurised media environments. Second, we have a rich library of interfaces to all the key equipment from all the key vendors – there are already more than 700 interfaces in our library.

“That means we can give broadcast and media operators what they really need – a simple, logical, clear and intuitive control surface that puts everything they need into their hands.

“Buttons is packed with intelligence, so it knows about both people and positions and presents only the relevant controls; it allows you to simplify panels with pop-overs for more detail, and the workflow tools mean you can build complex conditional paths and salvoes on a single button.”

Bitfocus is launching the enterprise edition of Buttons at IBC 2025, so head to stand 8.A91 to find out more.

IBC 2025 is taking place from September 12-15 at the RAI Amsterdam Convention Centre.