MK.IO surpasses 500 global customers on self-serve video streaming platform

MK.IO, MediaKind’s self-serve cloud video streaming platform, has surpassed 500 active customers worldwide within two years of launch.

The milestone, says MediaKind, reflects how video streaming is expanding beyond traditional media, with adjacent sectors now prioritising simplicity and speed. Available via both Amazon Web Services (AWS) and Microsoft Azure, MK.IO enables organisations to launch and scale secure live and on-demand video services quickly and reliably via intuitive APIs or a simple web-based UI.

Launched in 2023, MK.IO has gained rapid adoption across a diverse range of industries. Customers include public sector organisations like the UK Courts, educational institutions such as the Royal Schools of Music and PESI, retail broadcasters like Japan’s GSTV, wellness platforms including Yoga Download, and critical response agencies such as CalFire.

The platform is also gaining traction in the media and entertainment space, with adopters like Rakuten and the Table Tennis Federation using MK.IO to deliver high-quality video at scale, all through a unified self-serve interface.

Allen Broome, CEO of MediaKind, said, “We’ve built MK.IO to bring professional-grade streaming capabilities to any organisation — no matter the size or industry.

“Surpassing 500 customers is a major milestone and reflects how more sectors are now relying on video as a critical communication channel. We’re excited to keep innovating in ways that make streaming simpler, smarter, and more accessible.”

Looking ahead, MK.IO will expand its capabilities with AI-powered content tagging, automated translation tools, and simplified multiview workflows.

The platform is available today via both the AWS Marketplace and Azure Marketplace, allowing organisations to get started instantly and stream within minutes.