Ideal Systems debuts Tabatha AI-powered newsroom service
Meet “Tabatha”, systems integrator Ideal Systems’ news integrated newsroom AI platform, which is natively integrated with Comcast Technology Solutions’ (CTS) VideoAI.
Tabatha is optimised and tailored for using artificial intelligence (AI) in modern TV newsroom productions and it is the latest module for Ideal Systems “Alice” cloud integration platform.
Tabatha’s native integration with VideoAI from CTS aims to dramatically increase newsroom productivity by reducing content search times and increasing search accuracy. It will enable users to search for any highlight without requiring content specific training and significantly simplify highlights workflows across all news and sports genres.
Born out of the need for deep integration with both legacy broadcast systems and new media content management systems, Tabatha provides an enterprise integration layer for launching new AI-assisted workflows to aid the efficient creation of news content in legacy newsroom environments with minimal integration impact.
Tabatha also allows for the management and control of multiple AIs within the same workflows, even if they are from different AI providers, with different billing models and full API level audits of all actions.
Fintan McKiernan, CEO, Ideal Systems SEA, said, “For news organisations, Tabatha serves as a seamless extension layer that enhances existing newsroom systems, archives, and editing workflows with advanced AI-driven media analysis, without altering the core properties of legacy infrastructure, minimising the risk of introducing AI into operations.
“We’re very proud to have VideoAI from Comcast Technology Solutions powering our efforts and to showcase our work together at IBC 2025.
“Tabatha can also serve as a common platform, enabling organisations to leverage AI insights across multiple detectors and billing models, all with full API-level auditing.”
With 14 offices across Asia and the Middle East, Ideal Systems is the region’s largest broadcast and media systems integrator. Ideal is a multinational organisation providing innovative A/V and broadcast, consultancy and solutions to sectors including broadcasting, media, corporate and government. To find out more about Ideal Systems and the new Tabatha solution, visit the CTS stand 5.C80 at IBC 2025, which is taking place from September 12-25 at the RAI Amsterdam Convention Centre.
