Broadcast Launch is now Studiio with completely rebuilt listener platform

Melbourne-based software company Broadcast Launch is relaunching as Studiio, equipped with a completely rebuilt platform designed to revolutionise how radio stations and podcasters manage listener communications.

The new Studiio platform, developed from the ground up, enables broadcasters to handle all listener interactions through a single dashboard, integrating SMS, phone calls, social media messages, and popular messaging apps. This represents a complete reimagining of the company’s original offering, incorporating years of user feedback and technological advances.

The new Studiio represents a fundamental change from the original Broadcast Launch software. James Davey, Founder & Developer of Studiio, explained, “After seven years of operating and listening to our users, we realised we needed to start afresh. This isn’t an update or enhancement — it’s a complete rebuild using modern technology and incorporating everything we’ve learned about what broadcasters actually need.”

During beta testing of the new platform with Australian radio stations, early users reported a 40% increase in successful listener interactions and a 60% reduction in time spent on communication administration.

The company originally launched in 2018 as Broadcast Launch, serving radio stations with basic scheduling and communication tools. The decision to rebrand and rebuild came after extensive user research revealed that the broadcasting landscape had evolved significantly, requiring more sophisticated and integrated solutions.

“We’re not just another software company,” Davey continued. “Our team understands radio because we’ve lived it, and we’ve spent seven years learning exactly what the industry needs.

“Studiio represents the culmination of that journey.”