Alpha partners Cleeng to offer Le Tigre Yoga a flexible D2C tool

Alpha Networks, a provider of video software solutions, has been appointed an official global reseller of Cleeng Pro, a direct-to-consumer (D2C) digital subscription management platform. 

This expands the partnership between Alpha Networks and digital subscription management leader Cleeng, which now counts France-based over-the-top (OTT) wellness platform Le Tigre Yoga as the first joint customer.

Le Tigre Yoga has upgraded to a white-label, multi-tenant service powered by Alpha Networks’ Gecko platform, adopting Cleeng Pro for subscription management. The company cites faster time-to-market, anti-churn tooling, multilingual support (French/English) and low-code integration as early benefits, enabling ad-supported streaming (ADS), subscription video-on-demand (SVoD) and hybrid models.

Julien Lemeille, representative from Le Tigre Yoga, said, “The flexibility of the Alpha Networks-Cleeng solution allows us to scale our platform while keeping the customer experience at the centre.

“We now have the ability to combine different monetisation models, manage brands within a single platform, and offer support in both French and English, all within an integrated, efficient solution.”

Cleeng Pro is pitched as a pay-as-you-grow D2C subscription platform that is free for services with up to 10,000 subscribers and can be launched in under an hour. The move follows joint showings at NAB 2025 (Gecko integration with Cleeng) and IBC 2025 (Cleeng Pro demonstration).

Cleeng CEO Gilles Domartini said the tie-up broadened Cleeng Pro’s reach, while Alpha Networks CEO Guillaume Devezeaux said it strengthened the firm’s US and global positioning with an “enterprise-ready” video and subscription stack.

Domartini said, “Partnering with Alpha Networks allows us to bring Cleeng Pro to a wider audience, helping D2C entrepreneurs, agencies, and brands of all sizes scale and retain subscribers efficiently while benefiting from a single destination for retention management.”

Devezeaux added, “This partnership strengthens our strategic positioning in the US and globally, enabling Alpha Networks to offer OTT platforms and media companies a complete, enterprise-ready video and subscription ecosystem.”

With Alpha Networks now an official reseller of Cleeng Pro for the US and global markets, this expanded partnership has reinforced both companies’ long-term vision to empower worldwide media businesses of all sizes with accessible, enterprise-grade monetisation and subscriber growth tools.