As satellite and dedicated fibre distribution decline, broadcasters are rebuilding live operations workflows around IP delivery. This shift, according to new research from Caretta Research produced in partnership with Zixi, is already transforming live sports production.
By moving contribution feeds and master control operations to IP and cloud infrastructure, broadcasters can scale coverage beyond the limits of traditional outside broadcast (OB) trucks and control rooms, enabling many more simultaneous events.
Robert Ambrose, CEO & Co-Founder and the report’s author at Caretta Research, declared, “IP delivery is fundamentally changing the economics and flexibility of live video distribution. Broadcasters are moving away from fixed satellite and fibre infrastructure toward software-defined workflows that allow them to scale production, reach new distribution partners and respond much more quickly to changing audience demand.”
Broadcasters and rights holders, including Sky and the NHL, are already using IP contribution feeds and cloud-based master control rooms to expand coverage, deliver additional camera angles, and produce highlights and streaming feeds more efficiently.
Marc Aldrich, CEO, Zixi, added, “Broadcasters are moving beyond simply replacing satellite circuits with IP transport. They are rebuilding live operations around flexible, cloud-based workflows that allow them to scale events, reach new distribution partners and maintain broadcast-grade reliability across global networks.”
The report, “Unlocking Live Video Workflows with IP: Transforming the Economics and User Experience of Live Video Delivery,” examines how broadcasters, sports leagues and media companies are replacing traditional satellite and fibre infrastructure with scalable IP and cloud-based workflows for live video contribution and distribution.
