At NAB 2026, Avid will showcase new innovations designed to help media companies win the new media economy. It will demonstrate how its end-to-end production platform enables news organisations, media production companies, studios and broadcasters to create and manage content more efficiently while unlocking greater value from media assets through intelligent, connected workflows, thus helping organisations modernise without operational risk or disruption.
As the only platform purpose-built to unify the entire media lifecycle, Avid connects workflows, data, and teams with AI-driven capabilities to enable smarter automation and greater speed and agility.
As media companies navigate profound change, with production models evolving and revenue streams shifting, they are under increasing pressure to transform operations while producing more stories faster, often with fewer resources. Avid will demonstrate how its deep media expertise, leading-edge technology and deployment of real-world AI capabilities, are helping organisations to unify their entire media workflows, connecting teams, data and content.
Wellford Dillard, CEO, Avid, said, “The industry needs a better way to work, and it needs vendors that understand the economics of next generation media architectures. This is why we built Content Core — to combine the industry’s most trusted creative tools with intelligent AI-enhanced workflows to break down silos and enable media organisations to collaborate seamlessly and operate more efficiently.
“In addition to delivering an extraordinarily high ROI, Content Core is built to help Avid’s customers modernise without disruption and transform without unnecessary complexity."
Avid Content Core is now commercially available and will be at the centre of Avid’s NAB presence. The award-winning content data platform is said to be the industry’s first true cloud-native production solution, unifying asset identity, ingest, storage, metadata, orchestration, and rights information into a single intelligent layer, eliminating fragmentation across tools, teams, and processes.
By connecting these critical elements, Content Core supports hybrid environments spanning on-premises and cloud infrastructure, helping teams work faster across post production and news while improving how content is discovered, managed, and reused.
To learn more about the capabilities of Avid’s Content Core, make a beeline to booth N2226 NAB 2026, which is taking place at the Las Vegas Convention Centre from April 19-22.
