Ease Live has expanded its partnership with Rally.TV, bringing its interactive graphics overlay platform to the official streaming service of the FIA World Rally Championship (WRC) via the web ahead of the EKO Acropolis Rally Greece.
The launch follows the successful debut of the interactive experience on Rally.TV’s iOS and Android apps during the Vodafone Rally de Portugal in May. Fans can now access the same real-time features through the Rally.TV website, with support planned across the remaining eight rounds of the 2026 WRC season.
Powered by the Ease Live Platform, the experience allows viewers to follow cars live through each stage, monitor driver split times, compare competitors head-to-head, and track live classifications across all championship categories.
Smart TV support is planned as the next phase of the rollout.
“Rally is one of the most demanding live sports experiences to translate for digital audiences, because the action is happening everywhere at once,” said Kjetil Horneland, CEO, Ease Live.
“Working with WRC Promoter and Rally.TV, Ease Live has helped create an interactive experience that makes that complexity easier and more engaging for fans to follow.”
Horneland added that the platform demonstrates how synchronised, data-driven experiences can help sports rights-holders boost audience engagement, create new sponsorship opportunities, and strengthen direct relationships with fans.
The deployment forms part of Ease Live’s wider strategy of delivering interactive overlays for sports leagues, broadcasters and streaming services. The platform enables content owners to integrate live statistics, polls, trivia, contextual advertising, and other interactive features, synchronised with live video, across web, mobile, and connected devices.
For WRC Promoter, the initiative reflects a broader push to make rally coverage more immersive and accessible across multiple platforms.
“Rally fans want more than a passive stream; they want to understand the story of the stage as it happens,” said Philipp Maenner, Senior Director of Media Rights & OTT Platforms at WRC Promoter.
“The new interactive experience, powered by Ease Live, enables Rally.TV to give viewers a clearer, more engaging way to follow every split, compare drivers in real time and stay connected to the leaderboard battle wherever they are.”
