NETGEAR has signalled its commitment to the APAC Pro AV market by appointing industry veteran Surajit Sen as Head of Enterprise Business for APAC.
Sen's appointment is part of a broader push to strengthen NETGEAR's go-to-market capability across APAC. His remit includes growing the regional partner and distributor network, expanding enterprise sales coverage, and leading the adoption of NETGEAR's Pro AV and Secure Access Service Edge (SASE) portfolio across key APAC verticals.
He said, “We are at a turning point for Pro AV-over-IP in this region. Enterprises want intelligent, connected infrastructure that delivers extraordinary experiences — not complexity.
“NETGEAR's recently launched Align Controller platform, combined with our expanding regional team and partner ecosystem, puts us in the right position to lead this market.”
Pramod Badjate, President & General Manager, NETGEAR Enterprise, added, “Surajit brings exactly the right combination of enterprise sales leadership and regional market knowledge to accelerate our APAC business.
“The Pro AV market in Asia-Pacific is growing fast, and we are investing accordingly — in leadership, in channel, and in the education programmes that give our partners a genuine competitive edge.”
As Pro AV-over-IP adoption accelerates across APAC, NETGEAR is putting in place the leadership, education, and technology infrastructure needed to support integrators and enterprise customers as they navigate that shift.
Alongside the leadership appointment, NETGEAR Enterprise has confirmed plans for more than 30 classroom training sessions across APAC, targeting AV integrators, systems engineers, and enterprise IT teams
The programme is designed to build hands-on competency with AV-over-IP design, deployment, and troubleshooting, skills that are increasingly critical as APAC enterprises upgrade their AV infrastructure.
