LTN has expanded capabilities for its Live Event Master Control offering, providing sports broadcasters, leagues, rights holders and content owners with a more flexible and scalable approach to managing live event distribution.
Built on the LTN Network, the enhanced solution combines low latency IP transport, cloud-native playout, automation, scheduling, monitoring, graphics, and optional operator-assisted services for live sports and events into a unified platform designed specifically for the operational demands of live sports and events.
Proven through years of real-world operation, LTN’s Live Event Master Control capabilities have supported more than 20,000 live sporting events and broadcasts for leading broadcasters, sports leagues, and content owners worldwide. The latest enhancements further streamline live master control room (MCR) workflows with greater automation, visibility, and flexibility across live production workflows.
As organisations prepare for upcoming professional and collegiate sports seasons, LTN’s Live Event Master Control capabilities will enable customers to launch and manage complex workflows without the cost, time, and infrastructure requirements traditionally associated with dedicated control rooms and on-premises systems.
Rick Young, SVP, Global Products, LTN, said, “Live sports workflows are evolving rapidly as everyone is looking for more agile ways to operate. Organisations need the flexibility to choose the operating model that works best for them, whether LTN provides a team of professional operators, self-service software-based tools, or a hybrid approach.
“LTN brings together the network, automation, monitoring, and operational expertise needed to support live event distribution at scale.”
Unlike traditional approaches that require significant capital investment in control rooms, playout infrastructure, and staffing, LTN’s platform enables customers to leverage LTN-hosted workflows running across the company’s purpose-built global IP video network.
Colin Moran, VP, Live Events Product Management, LTN, added, “Sports organisations are under increasing pressure to launch new services quickly, manage costs, and maximise the value of their content rights.
“What once required large infrastructure investments can now be deployed through a software-driven operational model that scales with business needs. LTN gives customers the ability to get to market faster while maintaining the reliability and operational control that live sports demand.”
