With media cloud orchestration architecture under its arm, the strengthening of the company’s foundation will accelerate its cloud strategy of creating an ecosystem of modular video streaming and management technologies.
The development of DASH.js, a low-latency CMAF (chunked transfer encoding) support, by Lightflow has also enhanced Haivision’s market leadership in SRT (secure reliable transport) open source initiatives and cloud media routing platform.
“Innovation is at the heart of Haivision’s cloud development efforts,” said Mahmoud Al-Daccak, Haivision’s CTO and EVP of Product Development. “Haivision is pioneering next-generation cloud video services made possible through intelligent media routing, AI-optimised media and metadata processing, as well as blockchain-enabled decentralised federated content distribution, opening new opportunities for more content providers to deliver video to ever-expanding audiences.”
“With so much real-time data available throughout the media workflow, the magic dwells in understanding, learning, and adjusting continuously to achieve optimal results,” said Miguel Serrano, CEO LightFlow Media Technologies. “By applying AI in different layers of the video workflow, we can harness the combined power of the cloud and edge processing to reinvent the way broadcast and media organisations produce, deliver, and monetise their content.”