ATP Media, the media arm of tennis’ ATP Tour, has entered a new multi-year partnership with Deltatre, beginning with the launch of a comprehensive broadcast production transformation across the 2026 ATP Tour. This reinforces a growing data and graphics collaboration that began in 2017.
A live showcase of Deltatre and ATP Media’s latest work was demonstrated at the recent BNP Paribas Open in California, which featured a fully automated data-driven TV graphics production across all outside courts, a completely new broadcast graphics package, and the rollout of Drone AR graphics.
A remote production approach was also deployed, with a team in London operating the technology more than 8,000km from the on-site team.
Phil Tabor, Director of Live Production & Programming, ATP Media, said, “Nobody else in tennis, and very few in sport, are doing what Deltatre is doing with automation. They are allowing us to bring consistency and innovation to more courts, raise the quality of production, and we’re opening new commercial opportunities as a result.”
For the first time in tennis, Deltatre’s software is automating the display of player bios, head-to-head stats, and match profiles across outside courts. This is enabled through the intelligent use of multiple data feeds, specific events and pre-agreed running orders as well as delivering contextually relevant, automated graphic insertions, fully synchronised with the on-court activity.
Peter Bellamy, Chief Revenue Officer, Deltatre, added, “Our role is to give ATP Media the technology and operational scale to deliver world-class coverage across every court, while opening new opportunities to increase value for over 70 broadcast customers and their audiences worldwide.
“Our renewed partnership with ATP Media is already delivering these tangible outcomes.”
Beyond the World Feed editorial graphics package delivered in HD across the Nitto ATP Finals, ATP Masters 1000, ATP 500 and Next Gen ATP Finals events, Deltatre distributes a comprehensive broadcast data feed via integrations with ATP Media’s data and production ecosystem.
