For NBCUniversal’s recent coverage of the 2022 Olympic Winter Games in Beijing, the broadcaster featured a Winter Olympics-record 2,800+ hours of coverage across NBC, Peacock, USA Network, CNBC, NBCOlympics.com and the NBC Sports app.
Supporting this extensive coverage was Avid, who provided NBCUniversal with a range of media creation and storage solutions.
For more than two decades, NBC Sports has utilised Avid’s award-winning technology to deliver state-of-the-art coverage to viewers throughout the United States. For the coverage of the Beijing Games, NBC Sports’ broadcast teams used Avid’s MediaCentral platform, Media Composer editing software, and shared storage solutions from its International Broadcast Center in Stamford, Connecticut, to drive remote and on-site production workflows for its production across multiple platforms.
Darryl Jefferson, VP of Post Operations and Digital Workflow, NBC Sports and Olympics, said, “NBC Sports again relies on these tools to edit and deliver a wide variety of high dynamic range (HDR), standard dynamic range (SDR), 50 and 60Hz content to each of our businesses, from cable to our Peacock streaming service.
“With every growth and change over the years, Avid has pivoted and helped NBC Sports’ effort with editing and media management workflow tools befitting the herculean production efforts of the Games.”
