By Shaun Lim
With the theme of Shaping Media Revolution & Production Beyond Boundaries, BroadcastAsia 2026 will be taking place from May 20-22 at the Singapore EXPO as part of ATxEnterprise.
Before Asia’s broadcast, media, and entertainment professionals converge on BroadcastAsia to discuss and shape the future of broadcast in the region, APB+’s Shaun Lim spoke with Joyce Wang, Event Director, ATxSG, Informa, who shares how BroadcastAsia is evolving to address the convergence of broadcast, streaming, cloud, and AI, while spotlighting practical innovations and business strategies for APAC’s broadcast and media community.
BroadcastAsia has evolved from a traditional broadcast trade show into a platform spanning broadcast, streaming and cloud. How do you see its role continuing to evolve over the next three years within ATxEnterprise?
Wang: BroadcastAsia continues to be at the forefront of shaping the future of broadcast, showcasing cutting-edge technologies and solutions that empower the broadcast community. It remains a central platform for broadcasters to connect, collaborate and explore the innovations driving the industry forward.
Over the next three years, its role will expand through closer alignment with the wider ATxEnterprise ecosystem. As broadcast increasingly converges with streaming, cloud, artificial intelligence (AI), satellite, and other data-driven technologies, BroadcastAsia will play an important role in connecting the media community with adjacent enterprise technology sectors.
Bringing BroadcastAsia more closely under the ATxEnterprise umbrella allows us to showcase how these industries are evolving in practice, while strengthening BroadcastAsia’s relevance, reach and impact.
With broadcasters facing pressure from streaming-native players, FAST platforms and shifting audience viewing habits, what are the most urgent technology or business conversations you expect BroadcastAsia 2026 to surface?
Wang: With growing competition from streaming-native players, free ad-supported streaming television (FAST) platforms, and shifting audience viewing habits, discussions will centre on how broadcasters can adapt their business models to remain competitive and relevant.
Emerging technologies will be a central theme, including building the new media distribution layer that leverages AI alongside the creativity of content creators to engage audiences more effectively. Attendees can expect conversations around content monetisation models tailored to the highly nuanced Asia-Pacific region, as well as insights into content creation and distribution trends that are reshaping personalisation and revenue strategies.
Beyond the creative, front-facing side of content, the conference will also cover post-production workflows at scale, including storage solutions and operational realities that enable faster, more efficient delivery.
Attendees can also look forward to discussions on the future of gaming and the rise of user-generated content in a hybrid world, highlighting opportunities for broadcasters to engage younger, digitally native audiences while experimenting with innovative content formats.
Essentially, key conversations at the event this year will equip industry players to navigate the evolving media landscape, balance traditional and digital strategies, and capitalise on emerging opportunities across the sector.
AI is a major theme across ATxEnterprise, but broadcast has very specific operational and creative use cases. How is BroadcastAsia ensuring these conversations stay practical and relevant for broadcasters rather than becoming overly generic?
Wang: At BroadcastAsia, we prioritise showcasing AI solutions that tackle real-world challenges across content production, distribution, and audience engagement, rather than broad, cross-industry narratives. The event will spotlight broadcast-specific innovations, connecting industry professionals with applied technologies like AI-enabled production tools, Infrastructure-as-a-Service (IaaS), and private content delivery networks (CDNs) that support scalable and resilient broadcast operations.
The programme is also strongly shaped by insights from experienced industry leaders, ensuring sessions remain practical and outcomes focused. Through case studies, live demonstrations, and expert panels, BroadcastAsia will show how AI can be applied to streamline workflows, enhance creative processes and deliver measurable business impacts.
By bringing together technologists and broadcast decision-makers, BroadcastAsia will foster discussions grounded in the realities of day-to-day operations rather than theoretical and generic ideas. This keeps conversations practical and relevant, equipping attendees with strategies and tools they can apply to improve workflows.
For broadcasters walking the show floor at BroadcastAsia 2026, what kinds of technologies, workflows or conversations will feel noticeably different from a few years ago?
Wang: This year, attending broadcasters will notice a clear evolution in both conversations and technologies compared to previous years. Most notably, discussions around AI have shifted from high-level trends and possibilities to practical, outcomes-focused dialogues on applying AI and cloud solutions within day-to-day operations. The focus is now on concrete examples of AI optimising processes and driving business impact.
AI-driven solutions will also be more prominent across the show floor. With the rapid adoption of AI across all industries, including broadcasting, we are already seeing solutions such as AI-assisted editing, automated content tagging and intelligent audience insights making workflows more scalable, resilient and efficient.
As such, broadcasters can expect to see further examples of AI integration across all channels — content creation, distribution, asset management and audience engagement, to name a few — enabling smarter automation, real-time analytics, and personalised viewing experiences.
When shaping the BroadcastAsia programme, what feedback from broadcasters has most directly influenced how the event has evolved in recent years?
Wang: We always strive to ensure the event focuses on what matters most to the broadcast community, and feedback from broadcasters has played a significant role in guiding our direction each year.
Broadcasters have indicated that sessions should go beyond high-level concept discussions and instead, emphasise real-world applications and problem-solving. This has led to a stronger focus on practical case studies, interactive demonstrations, and discussions that highlight tangible use cases, giving attendees actionable insights they can apply in their own workflows and operations.
In recent years, we have also expanded opportunities for networking to foster greater collaboration and peer learning. A standout initiative for 2026 is the Hosted Buyer Programme, bringing together senior decision-makers, investors and advisors for an immersive, invitation-only experience.
Participants can benchmark strategies, evaluate vendor offerings and advance real buying decisions, all supported by personalised scheduling and private roundtables that enable open, high-level discussions. Interested readers can register their interest today or visit the website for more details.
Additionally, for this year’s BroadcastAsia, we are introducing a new ProAVL sub-stream, a dedicated vertical within the broader event focused on professional audio-visual and lighting (AVL) solutions for enterprise and entertainment. Through this sub-stream, we look forward to engaging a broader ecosystem of industry stakeholders, including solution providers and end-user organisations exploring advanced AVL capabilities.
These enhancements reflect our ongoing commitment to creating an event that is informative and valuable to the broadcast community, ensuring Broadcast Asia continues to be a platform where ideas, solutions and connections come to life.
