Chyron has released PRIME Scorebug, a purpose-built scorebug solution for sports. Built on Chyron’s PRIME Platform, PRIME Scorebug offers Chyron broadcast-grade graphics along with ease-of-use, flexibility and data integration. Moreover, Chyron LIVE now offers a powerful Software-as-a-Service (SaaS) scorebug with purpose-built scorebugs and specialised controls as part of its all-in-one workflow.
Steve Papadakis, Senior Vice-President of Sales, Americas, Chyron, said, “In working closely with our sports customers across all tiers, it is clear that the scorebug is the most important graphic element of any live sports production.
“Scorebugs are not ‘just another graphic’. They have to be highly dynamic and accurate, and enhance the viewer experience. Our product offerings are always evolving, and are always based on our customers’ priorities, regardless of whether in the cloud, on prem, SaaS, subscription or perpetual licensing.”
Key features of PRIME Scorebug include intuitive operator control orchestration, complete API-based data integration, and client specific choreography. Since PRIME Scorebug is built on the PRIME Platform, creative teams can easily apply the same assets to scorebugs that they use for all their live graphics overlays, ensuring efficiency and brand consistency.
Investing in PRIME Scorebug and PRIME CG offers the additional advantage of redundancy, since a single system could be configured to run both the scorebug and CG graphics. Alternatively, organisations may elect to lower costs by investing in a single system to run both PRIME Scorebug and PRIME CG with a single operator.
“Several key customers have successfully put PRIME Scorebug through its paces in real-world sports events and now use it on a regular basis,” said Mark Friedman, VP of Sports Sales, North America. “This is an unbeatable solution for scorebugs. We take the simplicity of specialty scorebug products, and blend that with the power of PRIME graphics to offer an ideal solution.”
In contrast, Chyron LIVE, which typically serves lower cost broadcast needs by offering SaaS all-in-one camera switching, graphics and replay, now includes scorebugs. A primary segment for Chyron LIVE is mid- and lower- tier collegiate sports, one-off events, and large organisations or events that may need to occasionally scale up from their existing control room capacity.
“Sports audiences across all tiers are more sophisticated and demanding than ever before,” said Friedman. “At Chyron, we ensure that broadcasters of any size can exceed viewer expectations, attract sponsors and advertisers and keep costs low with efficient workflows.”
