Frequency, the engine powering many of the world’s leading streaming television channels, has launched In-Scene Advertising, a new monetisation capability that brings contextually intelligent advertising formats directly into the viewing experience across Frequency’s global distribution network.
Launched with four ad experiences, L-Shape, Double Box, Picture-in-Picture, and Overlay, In-Scene Advertising creates new, premium advertising inventory from programming already in distribution, enabling content owners and distributors to unlock incremental revenue without increasing traditional ad load.
Powering the placement of these formats is Frequency's proprietary scene intelligence technology. Every media asset is analysed across multiple dimensions — including brand safety, sentiment, viewer attention, visual clarity, category, and scene context — to identify relevant moments for each ad experience. The analysis runs entirely within Frequency's infrastructure.
“At Frequency, our role is to help our customers build sustainable streaming businesses,” said Blair Harrison, founder & CEO of Frequency. “In-Scene Advertising creates entirely new monetisation opportunities from the channels and content our partners already operate at scale.
“It’s designed to work seamlessly within the streaming ecosystem today — across existing workflows, infrastructure, and distribution.”
Built specifically for the realities of streaming television, In-Scene Advertising is universally compatible with existing Server-Side Ad Insertion (SSAI) infrastructure, ad servers, and measurement providers. Publishers can activate new monetisation opportunities without operational changes, while maintaining full control over how inventory is packaged and sold.
Frequency supports both direct-sold and programmatic demand models, giving partners flexibility in how they bring these formats to market.
Through Frequency’s footprint of over 2,500 live channels distributed across the world’s leading free ad-supported streaming television (FAST) and virtual multichannel video programming distributors (v/MVPD) platforms, publishers can activate In-Scene Advertising at meaningful scale from day one.
Unlike marketplace-centric approaches that require publishers to consolidate inventory into a centralised ecosystem, Frequency’s In-Scene Advertising strategy is designed to strengthen and extend existing publisher businesses. The company’s approach preserves partner ownership of channels, monetisation relationships, and distribution strategies while adding new monetisation layers that integrate directly into today’s streaming operations.
