Girraphic, a global innovation and design agency, recently chose Vizrt graphics to power Netflix’s debut Most Valuable Promotions (MVP) Mixed Martial Arts (MMA) event.
Broadcast live from the Intuit Dome in Los Angeles, the 18,000-seat arena’s graphics lit up the venue, creating an immersive experience for fans present, while simultaneously bringing viewers on Netflix closer to the action.
The venue’s iconic Halo Board, LED displays, augmented reality (AR) graphics, and every visual element were designed and operated by long-time Vizrt partner, Girraphic. The agency specialises in virtual production and augmented graphical integrations, consistently going above and beyond to entertain and inform audiences with every live broadcast.
Andrew O’Neil, SVP Sports Strategy & Growth, Vizrt, said, “Every team creating a live sports experience is faced with the same growing challenges: serving multiple audiences, who watch from multiple devices and points of view, at once.
“This demands incredible creativity and collaboration, so the right technology must be flexible without ever compromising on quality.”
Essential to the workflow is Viz Engine 5, a real-time 3D graphics rendering and compositing engine. Combined with Vizrt’s video wall and multi-screen control platform, Viz Multiplay, the team creates an original experience for every live event. Viz Multiplay enables the control of every display from a single interface, with playout available in any aspect ratio while maintaining the high quality that engages every fan, from the front row to the bleachers.
The solution blends pre-rendered animation, live video feeds, and real-time broadcast graphics into a unified production workflow, making the management of giant LED displays in venues of all sizes simple and solid.
At the heart of both solutions is the reliability to not only support, but also uplift productions.
