Grass Valley and NETGEAR have announced a strategic partnership to serve the rapidly growing broadcast AV segment. The collaboration combines NETGEAR AV’s live media optimised switching and secure IP networking with Grass Valley’s software-defined production tools and hardware platforms to make it simpler for enterprises to produce, manage, and distribute high-quality content.
Enterprise organisations, including corporations, universities, houses of worship, eSports, and venues, increasingly require broadcast-quality production capabilities but have historically faced prohibitive costs and complexity.
This partnership directly addresses that gap. Both companies share a common vision of interoperability, built on major standards, including NDI, SMPTE ST 2110, Dante, and SRT, alongside a customer-first approach that simplifies user experiences and delivers powerful tools.
Matthew Yates, Director, Strategic Alliances, Grass Valley, said, “The Enterprise Media sector represents one of the fastest-growing opportunities in our industry, yet these organisations have been forced to choose between consumer-grade tools and broadcast systems designed for major networks, with the associated cost and complexity.
“By pairing cost-effective, user-friendly NETGEAR AV products with the industry’s most advanced software-defined production platform in AMPP, enterprise organisations can deliver video experiences that match modern broadcast productions, while retaining the simplicity and flexibility customers expect.”
Laurent Masia, Senior Director of Product Line Management, NETGEAR, added, “NETGEAR has long focused on making high performance audio-visual over Internet Protocol (AVoIP) networks easy to deploy and manage.
“Our partnership with Grass Valley aligns perfectly with the needs of enterprise customers who want reliable, secure, and scalable video operations without the friction traditionally associated with live media workflows.”
